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Now that buying has started for the Spring-Summer 2022 season, trend agency WGSN publishes a practical report aimed at buyers. Produced by Sara Maggioni — responsible for the womenswear section — it focuses on four key items for the next summer season.
The souvenir sweatshirt
After months spent indoors wearing loungewear, the desire to rediscover more formal clothing does not prevent comfortable pieces, like sweatshirts, to pack a punch. That’s what WGSN states, highlighting that it’s still best to choose it with vintage references: flocked with an iconic TV show print or a childhood mascot — anything from the 1970s to the 1990s. The agency doesn’t advise buyers to necessarily uprate this category, but to develop it at the same speed as last year. “It is evident that in the future, it will take a bigger slice of the cake,” WGSN said.
The agency recommends introducing them to shops in February-May and finally, July-August 2022.